The Jewelers' Circular Keystone (or as known in the industry “JCK”) trade show in famous Las Vegas. Although the vibe of city suggests it, you’ll be lucky to find a gambler on these showroom floors. The halls are filled with shrewd and savvy sharks, who may be emphatically passionate about gems, or a perhaps just caught up in the intensity of what Sin City has to offer. Regardless of the reputation of its location, however, the JCK tradeshow is bountiful, exciting, extravagant and informative as exhibitors always go above and beyond to bring clarity to their precious commodities. It’s truly an oasis of professionalism in a dry sea of mischief.